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How can St. Louis support its creative class? Print E-mail
By Margaux Wexberg Sanchez, Special to the Beacon   
Posted 1:06 pm Mon., 9.28.09
Last Wednesday night, I joined the standing-room-only crowd -- casually sophisticated, thick plastic glasses out in force -- at Left Banks Books downtown. We were gathered for Livable St. Louis: What It Takes to Retain and Attract Creative Individuals, a "salon-style discussion" hosted by Philadelphia-based Next American City magazine, part of its roving series on the "future of urban life."

I'm sorry to say that it wasn't a particularly enlightening discussion -- five panelists made presentations too brief to get beyond sound bites, and the Q&A was more an airing of grievances -- but the evening was inspiring nonetheless. As STL Rising blogger Rich Bonasch wrote : "Had this event occurred ten or fifteen years ago, there would have been likely fewer than a dozen persons on hand."

A "creative individual" myself, I moved back to St. Louis this past winter after a dozen years in cities on the coasts -- New Haven, New York City, Boston, Irvine and Huntington Beach, California -- and one thing I've discovered since my homecoming is that St. Louis is already a noticeably more "livable" city than it was when I left: lively, clean, affordable, convenient, friendly, full of history, even diverse if you know where to look (or where not to).

Not all, by any means, but many of our once-blighted neighborhoods are thriving and/or recovering: Lafayette Square, Tower Grove, Benton Park, Grandel Square, Cherokee Street the east end of the Loop. Throughout the city there's an abundance of cultural activity -- street fairs, museums, culinary events, readings, lectures, concerts, plays -- and generally, things are looking better than they did 12 years ago.

Yet most of the discussion at Left Bank was centered on issues of local development: improving zoning laws, solidifying bike and pedestrian routes, encouraging or mandating that new building projects incorporate the arts. Important goals, certainly, and there's plenty of room left to work toward each of them, but I left Wednesday's panel wondering: Can we really attract new talent by opening another coffee shop?

Or gallery space? Or music venue? Or street fair? Or bike trail? Or artists' collaborative? It would be lovely to have all of them, but as a young, creative professional, what I struggle with day in and day out isn't where to get a fair-trade latte. It's not where to land free Wi-Fi, not even where to get ideas.

Plain and simple: I wake up in the morning wondering how I'm going to get paid.

St. Louis is already home to an engaged creative class. We need new opportunities to sustain ourselves and expand our ranks -- not artistic opportunities, commercial ones. To find them, we're going to have to look beyond St. Louis City and St. Louis County both. We're going to have to market our city's creative resources, as we do our beer and our baseball, to the world.

That's not to say local initiatives aren't crucial to the effort, but just as we've asked our leaders to provide the conditions for innovation on our streets, we must ask them to provide the conditions for innovation in our marketplace, luring creative work from other cities, other states, other countries.

In science and medicine, in technology, even in education working relationships have become increasingly virtual. The creative trades are no different. My husband, a web developer, codes from a keyboard at his boss' home-office in St. Charles, but their clients are in New York, Oklahoma and Florida; his project manager is in California.

Joining the larger creative marketplace will mean opening St. Louis to the world in new ways, actively advertising our talent just as Chicago and New York and Los Angeles do theirs, enhancing the character and reputation of each city in the process.

It will mean setting aside the reflexive inferiority I've encountered often since my homecoming: "So, you could have gone anywhere, and you came here?" It will mean favoring collaboration to competition, and maybe most importantly, creating institutional structures and financial incentives to support and drive the work of our creative class.

To tell you the truth, though, I don't know what, exactly, it will mean. I'm just a cog in the wheel, stuck on that narrow-minded point I mentioned earlier: how I'm going to get paid. But I'm encouraged, after last week's "salon," to know that there are those -- urban planners, policy experts, academics, philanthropists, business people, politicians -- better equipped, ready and willing to act on my behalf.

Margaux Wexberg Sanchez is a freelance writer. To reach her, contact Beacon features and commentary editor Donna Korando.

 

 

Comments  

 
#1 Emily Randall 2009-09-29 07:55
I agree. I love the coffee shops and restaurants here, the museums, etc., but I wonder how some of these places are going to stay in business when there doesn't seem to be a strong, working population base to support them. I don't sense much initiative in the city to attract companies and offices to the city center or downtown areas. I know that the economy is bad everywhere, but I feel there is a real lack of innovation and enterprise here, save for a few star small businesses. Some people even seem to be anti-commercializati on, as if they would rather stare at blight all day, day in, day out, which I don't get. For example, there are initiatives to preserve many of the city's abandoned buildings, which I agree are beautiful and historic, but there is not enough drive to fill those buildings with companies and businesses that employ large numbers of people.
 
 
#2 Emily Randall 2009-09-29 07:57
(boo to limits on the length of comments!)

I also wanted to say that a century ago St. Louis was a major hub of industry and commercializati on and home to an incredibly significant world's fair - now it is barely a blip on the nation's cultural and commercial register. When I tell people from other cities and countries that I am from St. Louis they sometimes confuse us with Memphis, New Orleans, or Minneapolis, and mention BBQ and blues music, neither of which I feel are particularly strong here (anymore) or well-promoted from a tourist standpoint. I think the city needs to re-establish and assert its identity, which may involve reinventing itself to an extent. That will require a lot of effort and *change*, which is just too scary for some people.
 
 
#3 Kris Kleindienst 2009-09-29 09:36
One of the roadblocks to local development that creates jobs and attracts residents to the city is the out of down developers who are partners or sole investors in local commerical projects. They are too often much too greedy and have no real commitment to the quality of life in the Lou. "Ballpark Village" is the glaring example but many of the empty storefronts downtown are a direct result of greedy out of town developers waiting for big bucks that our city won't/cant deliver.
 
 
#4 Brian Connor 2010-01-05 15:04
What It Takes to Retain and Attract Creative Individuals is more people committed to enjoying what St. Louis has to offer. It is as simple as being aware of the countless opportunities to see some thoughtful plays, lectures, gallery shows and music offered each and every day and night in this troubled, imperfect city. Oh, yes, and there is also getting over our outrageously oversized collective inferiority complex. Take pride in your city, and it will grow, develop, and become what you have never imagined possible. Or just sit at home and sulk...it is your choice. Just be committed to doing what ever it is you do to express your creativity, and your friends and neighbors might just be inspired to show you what they are capable of doing. Yes, it takes more effort to go out and put more life in the city, even the corner you happen to inhabit, but it is a lot of fun to see what happens when you try! Give it a try. We've got nothing to lose.
 
 
#5 dempster holland 2011-03-15 14:31
My impressioin is that there is a lot more cultural activity--plays, music, art, etc--now than there was twenty year ago. One major reason, I suppose, is that there art a lot more college graduates. I would suspect the same is occuring in all major cities. It is a seperate question of whether there are "cultural" employment opportunities to match. One may have to have a mundane job and enjoy or participate in cultural activies on the side.
 

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