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Home arrow Voices arrow Blogs arrow Beacon Backroom arrow Metro goes to the Olympics
Metro goes to the Olympics Print E-mail
By Jo Mannies, Beacon Political Reporter   
Posted 7:23 pm Fri., 02.12.10

metro100h.gifolympics100rings.jpgTV viewers of tonight's Olympic opening ceremony in Vancouver got a look at the first campaign ad for Metro's effort to win St. Louis County approval in April of a half-cent sales tax hike to add extra money to the transit agency's depleted coffers.

Washington University chancellor Mark Wrighton, University City loop businessman Joe Edwards, former Cardinals pitcher Al Hrabosky and even Fredbird were featured in the 30-second spot that promotes the importance of public transportation.

What the spot doesn't do, though, is mention Proposition A, which will be on the April ballot. 

This ad fits the mold of a traditional political TV ad campaign, which begins with a general positive spot (for individual candidates, such ads are often rosy and biographical.)

Once viewers had heard and seen lots of testimonials of how good the candidate (or in this case, Metro) is, the next round of ads will focus on what the ad's sponsors want the viewer to vote for.  

(Click here to read more details, including reaction, to the ad campaign, as reported earlier today by Post-Dispatch transit writer Ken Leiser.)

 

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