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Nicole Hollway -- after majoring in theater at Northwestern University -- was drawn to New York City by Broadway. Her work as manager of Information Systems and New Media for Cameron Mackintosh (Les Misérables, The Phantom of the Opera) introduced her to the world of new media marketing.

After serving as vice president of operations for Pegasus Internet, where she worked with such clients as the New York Philharmonic, Boston Symphony Orchestra and Lincoln Center while growing the staff from nine to 30, Nicole joined BitFlip Interactive Group as an account manager and later executive producer. A "small firm with big clients," BitFlip developed digital and print communications products for clients including The New Yorker, Goldman Sachs and AOL.

After returning to St. Louis in 2004, Nicole spent a year as a senior digital project manager at Rogers Townsend, where she worked on various projects including permission marketing products for AT&T small business customers. Before joining the Beacon, she served as community affairs and creative services manager for The Roberts Companies, managing web, print, outdoor and on-air production.

In 2010, Nicole represented the Beacon as a Punch Sulzberger Leadership Fellow, a Knight/McCormick Leadership Fellow and a member of the 2010 Leadership St. Louis class (also known as The Class).

Nicole serves on the board of directors for St. Louis' Professional Theatre Awards Council (Kevin Kine Awards) as well as the Friends board for the recently re-opened historic Wildey Theater in downtown Edwardsville, Ill. Nicole co-owns the (forever in beta) St. Louis theater website 3rd Row Center.

Email: nhollway@stlbeacon.org

Beacon Roundtable for March 28: Bill Clinton in STL, SLU survey and the Kresge arts grant

In Beacon Blog

11:03 am on Thu, 03.28.13

This week on Beacon Roundtable, Dale Singer sits down with Jason Rosenbaum and Nicole Hollway to talk about President Bill Clinton's upcoming visit to Washington University, the SLU Board of Trustees' survey to gauge the sentiment of faculty and the Beacon's project to find out what neighborhoods think about art.

Connection is a human theme

In Beacon Blog

12:10 pm on Fri, 03.22.13

This week, the Beacon has been hosting open mics in four areas that have been getting help in identifying how arts can help them. The benefit in engagingin this way is that we and those who spoke learned about stories we wouldn't have otherwise.

About community, not technology

In Beacon Blog

12:19 am on Fri, 03.15.13

The story of two independent toy stores that have financial problems illustrates the power of connection among real people who have been in real shops and made connections. If the efforts to give the stores breathing room succeed, it will be because of those connections, not the social media tools that are being used.

Muny free seats: Family tradition

In Out & About

8:05 am on Fri, 08.10.12

As the Muny draws to a close, we look at a tradition that was built into the development of this outdoor theater: its free seats. The last nine rows are avaiable on a first-come first-served basis. We talk to those who were at the front of the line for "Dreamgirls."

'Dreamgirls' became an artistic triathlon

In Beacon Blog

8:10 am on Wed, 07.25.12

For those of us who often find ourselves as the "other" in the room, there is something to be said for having enough variety in the mix to not feel "other." And at a scale of thousands - I'm not even sure I can name another experience outside of St. Louis I've been able to describe this way.

Hiding differences, denying individuality

In Beacon Blog

7:43 am on Fri, 07.20.12

Do you edit part of yourself to fit in or not offend? Do you judge others based on your ideas of what they should do or like or say? Where's the line between being polite and growing and change that is damaging?

Diversity and Dream Girls: Get in the same room

In Beacon Blog

12:09 pm on Wed, 07.18.12

When I have conversations about diversity, I often find myself asserting the concept of diversity meaning more than "taking turns." It's not enough that everyone has access or something that appeals to them - what's going to get everyone together.

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Conference of American nuns will mull response to Vatican charges

In Nation

7:55 am on Fri, 08.03.12

Meeting in St. Louis next week, the Leadership Conference of Women Religious will have its first opportunity as an assembled group to consider what to do after the Vatican issued a mandate for change this spring. It calls on the conference to reorganize and more strictly observe church teachings.

The 'free' Zoo

In Commentary

7:51 am on Tue, 05.22.12

When a family of four goes to the St. Louis Zoo, they can be forgiven for not knowing it will cost them $60, $72 if they park. If they can't pay, the alternative is to tell the kids they can't do what kids do at the zoo.

Featured Articles

The pope's St. Louis connection: St. Philippine Duchesne

In Region

1:58 am on Fri, 05.24.13

The world seems eager to learn more about Pope Francis, so learning that he admires St. Philippine Duchesne and her spiritual daughters — Argentinean nuns who have been under Francis' spiritual direction as they live among the poor — adds to understanding.

Snapshots: All about the Benjamin

In Region

1:58 am on Fri, 05.24.13

The Newman Money Museum at Washington University has a quirky pseudo-robot Ben Franklin in the basement that is essentially a TV screen projected into a plastic shell head.

Featured Articles

Barbecue joins the blues at this year's festival

In Out & About

2:13 am on Thu, 05.23.13

Organizers aren't trying to replace the rib fest, but music lovers will be able to find tangy sustenance as they listen to such greats as Mavis Staples (pictured), Big George Brock, Trombone Shorty, Kim Massie and Marquise Knox take the stage.

Featured Articles

Save that dirt, Howard Buffett says

In Science

11:09 am on Wed, 05.15.13

Speaking to reporters at Monsanto, Howard Buffett warned that future generations would foot the bill for irresponsible soil use. He urged leaders to address thorny issues such as malnutrition and environmental destruction.

Arch Grants winners set for debut

In InnovationSTL

11:32 am on Tue, 05.14.13

Twenty winners will split a million dollars and a wide array of professional services after this year's Arch Grants competition. Victors will also see one-on-one business mentoring in their prize package. The diverse group includes everything from biotech concerns to fashion enterprises.

Recent Articles

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Innovation and entrepreneurial activity are on the rise in St. Louis, especially in bioscience, technology and alternative energy. The Beacon's InnovationSTL section focuses on the people who are part of this wave, what they're doing and how this is shaping our future. To many St. Louisans, this wave is not yet visible. InnovationSTL aims to change that. We welcome you to share your knowledge, learn more about this vibrant trend and discuss its impact.

Featured Articles

Save that dirt, Howard Buffett says

In Science

11:09 am on Wed, 05.15.13

Speaking to reporters at Monsanto, Howard Buffett warned that future generations would foot the bill for irresponsible soil use. He urged leaders to address thorny issues such as malnutrition and environmental destruction.

Supreme Court rules unanimously for Monsanto in Roundup case

In Law Scoop

10:42 pm on Mon, 05.13.13

Vernon Bowman's challenge to Monsanto Co.'s patent on its Roundup Ready soybean seeds was billed as a David vs. Goliath contest. Goliath won and won big. The Supreme Court ruled unanimously that an Indiana soybean farmer had violated Monsanto's patent on its genetically engineered soybean seeds.

Featured Articles

The hidden link among burgers, drop-outs and tax reform

In Commentary

2:10 am on Thu, 05.23.13

You have to know your audience: McDonald's regulars don't need free-range chicken or a certain breed of beef; a second-chance high school needs personally motivated students as opposed to people ordered to attend and low-income Democrats by and large don't want a cigarette tax.

The lambs of sacrifice in chess

In On Chess

6:13 am on Wed, 05.22.13

Last week, Grandmaster Hikaru Nakamura sacrificed his crown as the King of America. He faced an individual decision to play against the best in the nation or the best on the planet. Find out what happened at that world-level tournament.

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