Wash. U grads create socially conscious running apparel
Runners can now donate money to countries in need by buying socially conscious apparel, thanks to Janji. Started by two graduates of Washington University, the company aims to make an impact on the global food and water crisis through its clothing.
"Janji" is Malaysian for "promise’ because the organization is built on the promise to “run for another,” according to a press release. Proceeds go to Meds and Food for Kids in Haiti and KickStart in Kenya.
The clothing — shirts and shorts designed to look like the flags of the countries they benefit — is being sold at select running stores around the country. Janji had its initial launch at Big River Running Company in St. Louis in May and has now expanded to Fleet Feet St. Louis, with plans to open at four other area running stores this summer.
Founders Michael Burnstein and Dave Spandorfer, who were both cross-country runners in college, have also partnered with Haitian Olympian Moise Joseph to raise awareness about malnutrition in his home country during the Olympics.
To find out more about Janji, go to runjanji.com.