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Little Bit drive aims for an SUV full of socks and underwear

In Giving Back

7:10 am on Wed, 07.04.12

For more than 140,000 St. Louis-area children living in poverty, clean socks and underwear are a luxury, essential items that are often out of reach. The Little Bit Foundation's inaugural Seats and Feet Drive hopes to make an SUV-size dent in that need.

Co-sponsored by Fifth Third Bank and Jim Butler Automotive Group, the drive runs from June 13 to June 21 and will collect new, unopened packs of socks and underwear for children age 3 to 15. Donations can be made at any area Fifth Third or Jim Butler location.

The drive will culminate in a "Stuff the SUV" challenge on July 21, when volunteers hope to stuff a Jim Butler SUV to capacity with the week's donations.   

The Little Bit Foundation was founded in 2001 to help schools provide students with much-needed essentials like socks, underwear, clothes, books, and school supplies — the "little bit"often lacking. Last school year, Little Bit helped more than 3,250 students from 14 different schools, donating over 35,000 items.

“We are thrilled with the idea and support for this drive by our generous partners, Fifth Third Bank and Jim Butler,” said Rosemary Hanley, executive director of The Little Bit Foundation. “Socks and underwear are two of our most consistent needs, and we are hopeful for a major turnout by the St. Louis community to provide ample inventory for the next school year.”

For participating First Third Bank locations, click here. For Jim Butler Automotive locations, click here.

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